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Sustainability & CSR

It’s ‘People’- the fourth P that makes the critical difference to PPP (Public –Private Partnership)

It’s the 4th P
that powers PPP – PPP to 4P Model

Ever since the Indian economy was opened and the process of liberlisation was set in, various private players added their might partnering with public enterprises in various sectors. PPP as a concept on paper brings in very good synergy of Private enterprise efficiency with Public ownership of assets. But in reality we see a trust deficit between the ultimate stakeholders, People on one hand and Government & Private 30 years can be a risk unless people are on boarded.

Our answer to this situation is Involve / Integrate the Fourth P – People – citizens in the PPP Model enhancing its credibility. PPP can be very successful if the fourth P- People are integrated in the structure with openness and responsibility of communicating with larger masses. People as largest stakeholders in any PPP must participate to monitor the contracts done between the two Ps.

Win Win for all the stakeholders is essential for long term PPP Projects to succeed

With the fourth P of People, PPP is enriched with a completely new dimension of a more humane face & greater sensitivity towards its largest stakeholder- the people.

Every PPP project is conceived to benefit the People, but often in the dry domain of numbers this fact is lost sight of. The factoring in of this fourth P as a central focus has a completely transformative impact on the long-term success of the project.

An analysis of failed PPP projects will bear out that the major cause of failure was the ‘People’ dimension being ignored. Without the active involvement of ‘People’ from conceptualisation to the final execution no PPP project can hope for long-term success.

In the current context taking ‘People’ on-board with open communication & transparency is a business imperative for the Private Partner rather than a CSR initiative.

Water PPPs are Social Projects and  for them to succeed,  the roles of the stakeholders with People as integral part of the project shall be;

  • P – Public – Policy Maker
  • P – Private – Efficiency improvement with investment
  • P – People – Communication & Monitoring

Communication, Transparency and On-boarding of the largest stakeholders “People” is more of a business need and mitigates many risks.